Teams analyze struggling brands and develop strategic revival plans, showcasing their business acumen, marketing creativity, and strategic thinking.
Event Objectives:
- Enhance students’ problem-solving skills in business strategy and marketing.
- Provide a real-world business case experience.
- Encourage creative thinking and data-driven decision-making.
- Offer practical exposure to brand repositioning and turnaround strategies.
2. Target Audience:
- Participants: Business, marketing, and commerce students.
- Teams: 3-4 members per team.
- Judges: Faculty members, marketing experts, and industry professionals.
3. Event Structure
Phase 1: Brand Assignment & Research (30 mins)
📌 Format:
- Each team is given a struggling brand (real or hypothetical).
- Brands are from different industries (FMCG, fashion, tech, automobile, etc.).
- Teams receive background info: market position, challenges, and financials.
- They have 30 minutes to research and brainstorm a revival strategy.
📌 Example Brands:
- Kodak: Once a photography giant, now struggling in the digital era.
- BlackBerry: How to reposition in the smartphone market?
- Kingfisher Airlines: Could it be revived with a new business model?
Phase 2: Strategy Presentation (5-7 mins per team)
📌 Format:
Teams present their revival plans, covering:
✅ Brand repositioning strategy.
✅ Marketing and promotional tactics.
✅ Digital and social media strategy.
✅ Financial restructuring (if applicable).
✅ Potential partnerships and innovations.
📌 Judging Criteria:
- Innovation & Creativity (30%)
- Market Feasibility (25%)
- Financial Viability (20%)
- Presentation & Communication (15%)
- Q&A Handling (10%)
Phase 3: Winner Announcement & Awards (30 mins)
📌 Awards & Prizes:
🏆 Best Revival Strategy – Trophy, certificate & prize.
💡 Most Innovative Idea – Special recognition.
📊 Best Financial Plan – For strong business analysis.
📌 Audience Engagement:
Live polls on the most convincing brand revival.
CONTACT INFORMATION:
Rahul Kumar: 7302756051
Aryan Chaudhary: 9045769682
